Managing director Bob Troop said the cash injection has also boosted on-site livery and branding.
Marine engine specialist James Troop & Co has invested £100,000 in a site upgrade transforming the appearance and operational efficiency of its Merseyside headquarters.
The move has revitalised the on-site customer facility to encourage more trade from the maritime, industrial and agricultural sectors to the Runcorn site.
James Troop supplies engines, gen sets, CHP systems and parts from global brands including Volvo Penta, Daihatsu, MTU, Deutz, Cummins, Perkins and MAN.
Managing director Bob Troop said the cash injection has also boosted on-site livery and branding with new signage, paintwork and a car-park expansion, along with a new one-way car system to improve traffic flow.
“James Troop is one of the oldest family companies in the UK maritime industry, and is known for its track record, loyalty and commitment to its customers,” he said.
“However, it is vitally important that we continue to communicate our progressive outlook we have as a thrusting, dynamic, global firm.
“This recent investment helps set the right tone for our visitors and demonstrates the pride we have in our business. Another key motivator for the overhaul is the ambition to drive greater volumes of traffic to our trade counter.
“At any one time James Troop’s trade counter holds thousands of pieces of fast and slow moving stock – all managed via an electronic inventory systems. The volume, variety and quality of our stock is extremely high and we can further arrange the delivery of stock to customers within 24 hours.
“Our staff are also among the most experienced in the industry, with the senior management and most staff all benefiting from more than 30 years at the firm.
“In this regard it represents one of the best trade counters of its kind in the country due to the combination of stock quality, stock volume and staff experience and efficiency.”